Unilever plc
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17:30 – 06/09/2024Nieuws van Unilever plc
Longtime Unilever media exec Luis Di Como is leaving amid a broader shake-up of the business
Bron: Business Insider
Autheur: Lara O’Reilly
Gepubliceerd op: 2024-09-04
Di Como’s departure after 33 years comes as Unilever undergoes a restructuring of its business. Other execs will assume new roles.
Elon Musk’s X Sues Advertisers Over Alleged Conspiracy to Boycott the Platform
Bron: Wired
Autheur: Paresh Dave, Lauren Goode
Gepubliceerd op: 2024-08-06
The right-wing video site Rumble filed a similar antitrust suit today.
Moscow approves Unilever deal to offload Russian assets, RBC cites sources
Bron: Yahoo Entertainment
Autheur: Reuters
Gepubliceerd op: 2024-09-04
MOSCOW (Reuters) -Consumer goods giant Unilever has received Russian government approval to sell its assets in Russia, the RBC business daily reported on…
I’m a recent grad who gave up a six-figure job at JPMorgan without another offer. It all came down to career satisfaction.
Bron: Business Insider
Autheur: Shubhangi Goel
Gepubliceerd op: 2024-08-12
Nick Rutherford turned down a $100,000 offer from JP Morgan for what he hopes will be a more fulfilling role.
Elon Musk’s free speech lawsuit against advertisers is about silencing his opponents
Bron: Business Insider
Autheur: Lara O’Reilly
Gepubliceerd op: 2024-08-07
Experts say costly litigation will put pressure on ad industry resources and could have a chilling effect on future responsible media initiatives.
The Morning After: Google replaces Chromecast with the TV Streamer
Bron: Yahoo Entertainment
Autheur: Daniel Cooper
Gepubliceerd op: 2024-08-07
Ahead of next week’s Pixel devices event , Google has unveiled its latest product for the living room, the Google TV Streamer . It replaces the Chromecast and is a standalone set-top box as opposed to the dongles we’ve been used to. The tiny wedge-shaped do…
Unilever продаст бизнес в России
Bron: Lenta
Autheur: Влада Горячева
Gepubliceerd op: 2024-09-04
Российские власти одобрили продажу бизнеса британской корпорации Unilever в РФ. Об этом со ссылкой на источники пишет РБК
La demanda de Elon Musk comienza a causar estragos en los anunciantes
Bron: Hipertextual
Autheur: Luis Miranda
Gepubliceerd op: 2024-08-08
La demanda antimonopolio interpuesta por Elon Musk contra los anunciantes tuvo un efecto. La Federación Mundial de Anunciantes (WFA) anunció que cerró las actividades de su iniciativa GARM, acusada de conspirar para no anunciarse en X. Aunque la organización …
Elon Musk demanda a los principales anunciantes por boicotear X
Bron: Hipertextual
Autheur: Luis Miranda
Gepubliceerd op: 2024-08-06
La pelea de Elon Musk contra los anunciantes de Twitter ha tomado un nuevo giro. X recurrió a los tribunales para demandar a un grupo de empresas de boicotear la red social. De acuerdo con la compañía, los principales anunciantes conspiraron para retener mile…
Balancing Creativity and Data for Ecommerce Success With Unilever
Bron: Adweek
Autheur: Sarah Hofstetter, Rachel Tipograph
Gepubliceerd op: 2024-08-27
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap f…
Rechtsstreit um X: Werbegruppe löst sich nach Klage von Elon Musk auf
Bron: Faz.net
Autheur: Roland Lindner
Gepubliceerd op: 2024-08-09
Die Werbeinitiative GARM löst sich mit Verweis auf die Kosten der Auseinandersetzung mit Elon Musk auf. Musk hat ihr vorgeworfen, mit einem Werbeboykott gegen das Kartellrecht verstoßen zu haben.
Unilever encarga las funciones creativas de sus marcas de belleza a WPP
Bron: Marketingdirecto.com
Autheur: Fabiana Seara
Gepubliceerd op: 2024-08-19
WPP liderará la estrategia creativa global de marcas de Unilever como Tresemme, Sunsilk, Simple, Nexxus, Shea Moisture, Clear y Pond’s. La entrada Unilever encarga las funciones creativas de sus marcas de belleza a WPP se publicó primero en Marketing Directo.
Advertisers aren’t buying what X is selling. Is that a crime?
Bron: Vox
Autheur: Whizy Kim
Gepubliceerd op: 2024-08-08
Fellas, is it illegal for brands to refuse to advertise on my social media site? If you’re Elon Musk, the answer is yes. This week, Musk’s social media company X (formerly Twitter) filed an eyebrow-raising lawsuit against an advertising industry group and sev…
Unilever se encomienda a las promociones para frenar las embestidas de la marca blanca
Bron: Marketingdirecto.com
Autheur: Esther Lastra
Gepubliceerd op: 2024-08-09
Unilever ha tomado la determinación de dar fuelle en España a las promociones para tratar de frenar el creciente empuje de la marca de distribuidor. La entrada Unilever se encomienda a las promociones para frenar las embestidas de la marca blanca se publicó p…
La publicidad se ha desplomado en X, así que la red social de Elon Musk ha decidido demandar a un grupo de anunciantes
Bron: Xataka.com
Autheur: Javier Marquez
Gepubliceerd op: 2024-08-07
Han pasado casi dos años desde que Elon Musk compró Twitter (ahora X). Desde ese entonces, en medio de una avalancha de promesas y cambios, la red social ha experimentado una pronunciada caída de sus ingresos por publicidad. Ahora bien, la medida para hacer f…
US District Judge Reed O’Connor recuses himself from X’s advertiser lawsuit over an alleged ad boycott; O’Connor held stock in Tesla and Unilever (Bobby Allyn/NPR)
Bron: Techmeme.com
Gepubliceerd op: 2024-08-13
Bobby Allyn / NPR: US District Judge Reed O’Connor recuses himself from X’s advertiser lawsuit over an alleged ad boycott; O’Connor held stock in Tesla and Unilever — A U.S. District Judge in Texas has recused himself from a lawsuit filed by Elon Musk’s X d…
Gewerkschaft NGG: Beschäftigte der Süßwarenindustrie zu Warnstreik aufgerufen
Bron: Die Zeit
Autheur: ZEIT ONLINE: News –
Gepubliceerd op: 2024-08-19
Hier finden Sie Informationen zu dem Thema „Gewerkschaft NGG“. Lesen Sie jetzt „Beschäftigte der Süßwarenindustrie zu Warnstreik aufgerufen“.
Milliardär gegen Großkonzerne: Musks X verklagt abtrünnige Werbekunden
Bron: Die Zeit
Autheur: ZEIT ONLINE: News –
Gepubliceerd op: 2024-08-06
Hier finden Sie Informationen zu dem Thema „Milliardär gegen Großkonzerne“. Lesen Sie jetzt „Musks X verklagt abtrünnige Werbekunden“.
Column: With lawsuit against advertisers, Elon Musk plumbs new depths of asininity
Bron: Yahoo Entertainment
Autheur: Michael Hiltzik
Gepubliceerd op: 2024-08-12
Elon Musk is suing former X advertisers because they won’t spend money on his platform. Can he be serious?
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Bron: Digiday
Autheur: Krystal Scanlon
Gepubliceerd op: 2024-08-06
Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity. His company filed the federal lawsuit today against the Global Alliance for Responsible Med…
Lisa Su formally welcomes Silo AI team to AMD after completing $665 million acquisition
Bron: Tom’s Hardware UK
Autheur: Jowi Morales
Gepubliceerd op: 2024-08-13
The Silo AI team developed several multilingual open-source LLMs as well as custom AI solutions for large enterprises like Rolls-Royce and Unilever.
Elon Musk’s X Sues Advertisers, Says Boycotts Violated Antitrust Law
Bron: Deadline
Autheur: jillg366
Gepubliceerd op: 2024-08-06
Elon Musk told advertisers to “go f–k yourself” last fall at the conference above, and today he’s suing them for allegedly colluding to boycott his social media platform X. The lawsuit brought by X in federal court in Texas names the World Federation of Adver…
Elon Musk’s lawsuit shatters GARM, revealing Industry’s fracture and fear
Bron: Digiday
Autheur: Seb Joseph
Gepubliceerd op: 2024-08-09
Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it.
Global Alliance for Responsible Media Shuts Down After Elon Musk’s X Lawsuit Against Advertisers
Bron: Deadline
Autheur: Ted Johnson
Gepubliceerd op: 2024-08-09
The advertising group Global Alliance for Responsible Media is being shut down, following Elon Musk’s lawsuit filed against sponsors for bailing out on the social media platform. Earlier this week, Musk’s X filed a lawsuit against the World Federation of Adve…
Musk declares ‘war’ on advertisers as X sues ad alliance, companies
Bron: Al Jazeera English
Autheur: Al Jazeera
Gepubliceerd op: 2024-08-06
In its lawsuit, X said an advertisers alliance conspired to withhold ‘billions of dollars’ in ad revenue from it.
‘Now it is war’: Elon Musk and Twitter accuse an advertising alliance, which includes EA and Twitch, of conspiring against the platform and breaking US antitrust law
Bron: PC Gamer
Autheur: Fraser Brown
Gepubliceerd op: 2024-08-08
A lawsuit was filed this week against the World Federation of Advertisers and specific companies like Mars and Unilever.
A positive break of 24,400 could take Nifty to 24,700: Analysts
Bron: The Times of India
Autheur: ET Bureau
Gepubliceerd op: 2024-08-12
Conversely, in case of profit booking, the index might drop to levels around 23,700 or 23,400, say technical analysts. Stocks recommended by analysts for long positions include Alkem, Asian Paints, BPCL, Cipla, HDFC Bank, Hindustan Unilever, BSE, Oil India,…
Sustainability Isn’t In A Recession, It’s Graduating From High School – The Dust-Up Over Unilever’s Recent Reframing Of Its Sustainability Commitments
Bron: Forbes
Autheur: Rob Kaplan, Contributor, Rob Kaplan, Contributor https://www.forbes.com/sites/robkaplan/
Gepubliceerd op: 2024-09-04
The Dust-Up Over Unilever’s Recent Reframing Of Its Sustainability Commitments
La publicidad se ha desplomado en X y la solución de Elon Musk es denunciar a los propios anunciantes. Con Apple también tuvo problemas parecidos
Bron: Applesfera.com
Autheur: Guille Lomener
Gepubliceerd op: 2024-08-07
Elon Musk es una personalidad en sí misma. Más allá de dirigir empresas muy importantes como Tesla o SpaceX, no duda en entrar en polémicas y denuncias. De hecho, hace poco amenazó a Apple con prohibir los iPhone a sus propios empleados tras la asociación con…
Elon Musk sues Unilever and Mars over X ‘boycott’
Bron: BBC News
Gepubliceerd op: 2024-08-06
The social media site claims the firms unfairly deprived it of billions of dollars of advertising revenue.
РБК: комиссия одобрила продажу бизнеса Unilever в России
Bron: Vedomosti.ru
Gepubliceerd op: 2024-09-04
«Коммерсантъ»: Unilever может продать российский бизнес группе «Арнест»
Bron: Vedomosti.ru
Gepubliceerd op: 2024-09-05
“C’est la guerre !” Elon Musk veut faire condamner ceux qui boycottent X
Bron: Presse-citron
Autheur: Stéphane Ficca
Gepubliceerd op: 2024-08-07
Trop c’est trop ! La plateforme X attaque plusieurs groupes publicitaires en justice, lesquels “se sont entendus pour boycotter X”.
Elon Musk’s X sues coalition of advertisers over boycott
Bron: Biztoc.com
Autheur: thehill.com
Gepubliceerd op: 2024-08-06
Elon Musk’s X sues coalition of advertisers over boycott The Hill X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott The New York Times Elon Musk joins Jim Jordan’s war on free enterprise with new lawsuit MSNBC Elon Musk sues Unile…
X: Kartellrechtliche Klage aufgrund Aufforderungen zum illegalen Boykott der Plattform
Bron: Caschys Blog
Autheur: Felix Frank
Gepubliceerd op: 2024-08-06
Der Kurznachrichtendienst X, genauer gesagt CEO Linda Yaccarino, richtet sich mit einem offenen Brief an Werbetreibende. Sie geht darin auf einen Bericht des Justizausschusses des US-Repräsentantenhauses ein. Im Rahmen des Berichts wurden Beweise für einen il…
X подала на рекламодателей в суд за незаконный бойкот соцсети
Bron: 3dnews.ru
Gepubliceerd op: 2024-08-06
Генеральный директор социальной сети X Линда Яккарино (Linda Yaccarino) сегодня сообщила, что платформа подала антимонопольный иск против «Глобального альянса за ответственные медиа» (Global Alliance for Responsible Media, GARM) и «Всемирной федерации рекламо…
Unilever España tira de promociones para hacer frente a la marca blanca
Bron: Expansion.com
Autheur: Nerea San Esteban
Gepubliceerd op: 2024-08-09
Unilever España, que comercializa marcas como Knorr, Magnum, Mimosin o Signal, prevé en este ejercicio incrementar su inversión en promociones, toda vez que el auge de la marca…
Magnum, el helado «para adultos» que lleva más de 30 años innovando en sabores
Bron: Marketingdirecto.com
Autheur: Valeria Rodriguez
Gepubliceerd op: 2024-08-25
Descubre la historia de Magnum, la marca de helados lanzada en 1989 que sigue innovando con sabores premium y un firme compromiso con la sostenibilidad. La entrada Magnum, el helado «para adultos» que lleva más de 30 años innovando en sabores se publicó prim…
Elon Musk kiện các đơn vị quảng cáo tẩy chay MXH X: “Cố chiều theo ý họ 2 năm, giờ phải chiến đấu”
Bron: Tinhte.vn
Autheur: no-reply@tinhte.vn (P.W), P.W
Gepubliceerd op: 2024-08-07
Lời hứa đã trở thành sự thật. Đại diện pháp lý của mạng xã hội X đã gửi đơn kiện lên tòa án, khởi kiện liên minh quảng cáo Global Alliance for Responsible Media cùng cả những nhãn hàng đã từ bỏ mạng xã hội X, như những tập đoàn nổi tiếng Unilever…
X Brings Antitrust Suit Accusing Advertisers of Boycott…
Bron: Dnyuz.com
Autheur: New York Times
Gepubliceerd op: 2024-08-06
X Brings Antitrust Suit Accusing Advertisers of Boycott… (First column, 8th story, link) Related stories:Musk AI chatbot spreading election misinformation, officials say… BRINGS HIS BRAND OF CHAOS TO THE UK… Elon’s Daughter Slams…
Judge O’Connor Says It’s Crazy To Think Tesla Is Connected To ExTwitter; Forces Media Matters To Pay Elon’s Fees
Bron: Techdirt
Autheur: Mike Masnick
Gepubliceerd op: 2024-08-19
Apparently, Judge Reed O’Connor doesn’t think that owning a massive amount of Tesla stock constitutes a conflict of interest when it comes to judging Elon Musk’s legal battles. Last week, we were briefly surprised when infamously partisan Judge Reed O’Connor …
The Convergence of Commerce and Media With Unilever
Bron: Adweek
Autheur: Rachel Tipograph, Sarah Hofstetter
Gepubliceerd op: 2024-08-06
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever’s Personal Care North America division, to explore the company’s dynamic shift toward digital commerce an…
Amid Esports Boom, Legacy Brands Like Unilever Enter the Games
Bron: Adweek
Autheur: Samantha Nelson
Gepubliceerd op: 2024-08-29
The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess Arena in Cologne, Germany, and broke its previous viewership record of 700,000 with more than 1 million people watching the games from…
The Greatest Hits of Raja Rajamannar, CMO of Mastercard
Bron: Adweek
Autheur: Jenny Rooney
Gepubliceerd op: 2024-08-12
Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It’s a pleasure to welcome Raja Rajamannar, Mastercard’s chief marketing and communications officer and founding president of its healthcare business. Rajamannar is a transformat…
Meet the MAGA Sleazebag Gunning for Amy Klobuchar’s Senate Seat
Bron: The New Republic
Autheur: Ellie Quinlan Houghtaling
Gepubliceerd op: 2024-08-14
Minnesota Senate candidate Royce White won the state’s Republican primary on Tuesday, defeating Navy veteran Joe Fraser and setting White up to run against Senator Amy Klobuchar in November. But White, a former NBA player who had been an outspoken advocate f…
Trump Tries Pathetic New Excuse After Slurring Through Musk Interview
Bron: The New Republic
Autheur: Hafiz Rashid
Gepubliceerd op: 2024-08-14
Donald Trump’s livestream interview with Elon Musk on X Monday night was not only plagued with technical glitches, but also Trump’s own slurred speech. Late Tuesday night, Trump finally came up with an excuse. “My conversation with Elon last night was heard…
Former Insider Says Trump’s New Strategy Will End in Disaster
Bron: The New Republic
Autheur: Ellie Quinlan Houghtaling
Gepubliceerd op: 2024-08-14
A former aide to Donald Trump doesn’t predict good things coming out of his campaign’s latest strategy. In an effort to keep the Republican presidential nominee from making more childish ad hominem attacks against Vice President Kamala Harris and her crowd s…
Trump Fumes as Hush-Money Judge Shuts Him Down a Third Time
Bron: The New Republic
Autheur: Hafiz Rashid
Gepubliceerd op: 2024-08-14
Donald Trump was just denied again in his hush-money trial, and predictably, he’s not happy about it. Trump requested for a third time that Judge Juan Merchan step aside in the trial, claiming that Merchan has a conflict of interest due to his daughter’s po…
Devastating New Poll Shows Trump Is Losing Ground With Key Group
Bron: The New Republic
Autheur: Edith Olmsted
Gepubliceerd op: 2024-08-14
Donald Trump appears to be losing the support of the one demographic that has reliably backed him, and is essential to winning the White House: white voters without a college degree. CNN’s senior data reporter Harry Enten appeared on Out Front with Erin Burn…
Tim Walz Has Perfect Takedown of J.D. Vance’s Pathetic Military Smear
Bron: The New Republic
Autheur: Edith Olmsted
Gepubliceerd op: 2024-08-14
Minnesota Governor Tim Walz handily shredded right-wing attacks over his military record. Speaking to the American Federation of State, County and Municipal Employees union convention in Los Angeles on Tuesday, Walz addressed the right-wing smears, such as t…
“Economic Terrorism”: Teamsters President Finally Slams Trump
Bron: The New Republic
Autheur: Hafiz Rashid
Gepubliceerd op: 2024-08-14
During his interview with Elon Musk Monday night, Donald Trump praised the tech CEO for firing organizing workers, drawing the ire of labor unions and those who care about workers’ rights. It also reflected poorly on Sean O’Brien, the president of the Intern…
Trump’s Trainwreck Elon Musk Interview May Have Broken the Law
Bron: The New Republic
Autheur: Ellie Quinlan Houghtaling
Gepubliceerd op: 2024-08-14
Donald Trump’s lengthy interview with Elon Musk earlier this week may have violated federal campaign regulations, at least according to one Democratic-aligned political action committee that has already filed an FEC complaint over the issue. The complaint, f…
Elon Musk Gets More Terrible News—This Time, on the Legal Front
Bron: The New Republic
Autheur: Hafiz Rashid
Gepubliceerd op: 2024-08-13
Elon Musk’s judge-shopping attempt to get back at advertisers has failed. The CEO of X (formerly Twitter) is trying to sue a coalition of advertisers who he claims conspired against the social networking site by refusing to buy advertisements. Reed O’Connor,…
X, de Elon Musk, demanda a las marcas por boicot publicitario
Bron: Expansion.com
Autheur: Hannah Murphy
Gepubliceerd op: 2024-08-07
Elon Musk's X ha demandado a un organismo comercial de la industria del marketing y a anunciantes como Unilever y Mars por un "boicot ilegal" a la plataforma porque…
Elon Musk sues Unilever and Mars over X ‘boycott’
Bron: BBC News
Autheur: Daniel Thomas and Michelle Fleury – BBC reporter and US business correspondent
Gepubliceerd op: 2024-08-06
The social media site claims the firms unfairly deprived it of billions of dollars of advertising revenue.
Nelson Peltz’s Trian Fund trims stake in Unilever
Bron: Yahoo Entertainment
Autheur: Yadarisa Shabong
Gepubliceerd op: 2024-08-14
Nelson Peltz’s Trian Fund Management has sold about 3.8 million shares in British consumer goods giant Unilever for nearly 181 million pounds ($232 million),…
Twitter tells advertisers to go fsck themselves, now sues them for fscking the fsck off
Bron: Theregister.com
Autheur: Iain Thomson
Gepubliceerd op: 2024-08-06
CEO claims ‘illegal boycott’ was attack on Musk’s version of free speech Twitter today sued the World Federation of Advertisers, whose members are said to control about 90 percent of global marketing spend, for cutting back their ads on the social network – o…
Konsumgüterhersteller: Was sich Nestlé von der Konkurrenz abschauen kann
Bron: Www.nzz.ch
Autheur: Mark Böschen (MaB)
Gepubliceerd op: 2024-09-02
Die schlechte Aktienperformance des weltgrössten Nahrungsmittelkonzerns ist symptomatisch für das schwierige Marktumfeld. Ein Blick auf Unilever, Danone, Kraft Heinz und General Mills zeigt, woran die Branche krankt und wie die Unternehmen aus der Baisse find…
Founder Of Singapore BPO Firm TDCX Looks To Ramp Up After Taking It Private
Bron: Forbes
Autheur: Jonathan Burgos, Forbes Staff, Jonathan Burgos, Forbes Staff https://www.forbes.com/sites/jonathanburgos/
Gepubliceerd op: 2024-09-04
Less than three years after its IPO on the New York Stock Exchange, business process outsourcing firm TDCX was taken private in a deal valuing the Singapore-headquartered firm at just over $1 billion.
Elon Musk’s X sues advertising group over alleged “boycott” of platform
Bron: TechSpot
Autheur: Rob Thubron
Gepubliceerd op: 2024-08-07
X filed the lawsuit in federal court in Texas on Tuesday against the World Federation of Advertisers (WFA) and member companies Unilever, Mars, CVS Health and Orsted. “We tried being nice for 2 years and got nothing but empty words. Now, it is war,” Musk twee…
From PepsiCo to P&G, India becomes next big growth bet as China lags
Bron: Yahoo Entertainment
Autheur: Ananya Mariam Rajesh
Gepubliceerd op: 2024-08-09
India has become the next big bet for PepsiCo, Unilever and other packaged goods giants looking to fill the growth vacuum left by an uneven recovery in China…
Met sriracha wil Go-Tan heel Europa veroveren. ‘De drive van onze familie is vooral lekker eten’
Bron: Www.nrc.nl
Autheur: Timo Nijssen
Gepubliceerd op: 2024-08-14
Onafhankelijke merken: Al zeventig jaar bokst Go-Tan op tegen Conimex, onderdeel van het Unilever-concern. Hoe houdt dit familiebedrijf zich staande?
社交平台 X 控告行業組織 指呼籲杯葛導致損失數十億美元廣告收益
Bron: Unwire.hk
Autheur: 唐美鳳
Gepubliceerd op: 2024-08-08
Elon Musk 旗下的社交平台 X 日前向德州聯邦法院入稟，控告 Global Alliance for Responsible Media（全球負責任媒體聯盟，簡稱 GARM）違反反壟斷法，X指聯盟在 2022 年策劃了一場廣告杯葛行動，以「品牌安全」為由鼓動廣告商撤回在 X 平台上的廣告，導致公司損失了數十億美元的收入。 The post 社交平台 X 控告行業組織 指呼籲杯葛導致損失數十億美元廣告收益 appeared first on 香港 unwire.hk 玩生活．樂科技.
Elon Musk’s X has a major advertising problem
Bron: Quartz India
Autheur: William Gavin
Gepubliceerd op: 2024-08-16
Elon Musk’s repeated attempts to convince companies to take out advertisements on his social media site appear to have fallen flat, according to new data. Read more…
Elon Musk’s X thinks boycotting advertisers are creating a monopoly against it
Bron: Quartz India
Autheur: William Gavin
Gepubliceerd op: 2024-08-06
Elon Musk’s X Corp. on Tuesday sued a major group of advertisers, claiming it had violated antitrust laws by coordinating a boycott against spending money in the social media platform. Read more…
GARM, the so-called ‘advertising cartel’ sued by Elon Musk’s X and Rumble, is shutting down
Bron: Quartz India
Autheur: William Gavin
Gepubliceerd op: 2024-08-08
The World Federation of Advertisers (WFA) has reportedly informed its members that it will be “discontinuing” activities for a global initiative, just days after Elon Musk’s X sued it on antitrust grounds.Read more…
Musk wittert die große Verschwörung gegen sich – und erhält überraschende Zustimmung
Bron: DIE WELT
Autheur: Irene Galea
Gepubliceerd op: 2024-08-08
Nach der Übernahme von Twitter durch Elon Musk haben sich Werbekunden wie Unilever, CVS und Co. von der Plattform zurückgezogen. X hat diese jetzt deswegen verklagt. Was abwegig klingt, hat Kartellexperten und Anwälten zufolge durchaus Chancen auf Erfolg.
Dua Lipa tiene en el «congelador» su propia marca de helados
Bron: Marketingdirecto.com
Autheur: Esther Lastra
Gepubliceerd op: 2024-08-29
La cantante británica Dua Lipa ha solicitado el registro de su nombre como marca para comercializar helados y otros postres. La entrada Dua Lipa tiene en el «congelador» su propia marca de helados se publicó primero en Marketing Directo.
Engagement et conversion : la stratégie digitale d’Unilever avec Qualifio
Bron: JDN
Autheur: Qualifio
Gepubliceerd op: 2024-09-02
Unilever utilise les formats interactifs de Qualifio pour capter l’attention des consommateurs, renforcer leur engagement et améliorer les taux de conversion. Focus sur un cas client exemplaire.
إيلون ماسك يتحدى أكبر المُعلنين في معركة قضائية جديدة
Bron: Tech-wd.com
Autheur: أحمد بكري
Gepubliceerd op: 2024-08-07
أعلن إيلون ماسك عبر منصة إكس عن رفع دعوى قضائية ضد تحالف عالمي يضم أبرز المعلنين في العالم. تأتي هذه الخطوة بعد يوم واحد فقط من إعادة فتح قضية قانونية ضد شركة OpenAI. تقدمت منصة إكس بالدعوى في محكمة تكساس الفيدرالية ضد “التحالف العالمي للإعلام المسؤول” (GARM)…
Will Levis Helps Hellmann’s Launch First Mayo-Inspired Fragrance
Bron: Adweek
Autheur: Samantha Nelson
Gepubliceerd op: 2024-08-13
Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting mayonnaise in his coffee. It turned out to be a joke, but now the football star is taking his enthusiasm for the condiment further by helping Hellmann’s launch the first mayo-i…
La Primera de Expansión sobre Zara, El Corte Inglés, la rentabilidad de los depósitos y Cataluña
Bron: Expansion.com
Autheur: expansion.com
Gepubliceerd op: 2024-08-08
El pódcast de este jueves también les habla de los bancos, que empiezan a rebajar el interés de los productos de ahorro y de Cataluña, que recibirá 13.200 millones más por el…
Adrián Marcelo abandona oficialmente ‘La casa de los famosos México’ después de seis semanas de competencia
Bron: Trendencias.com
Autheur: Joel Calata
Gepubliceerd op: 2024-09-04
En las primeras horas del día miércoles, los habitantes del reality show La casa de los famosos fueron sorprendidos con una gran noticia: la salida de Adrián Marcelo de la casa, la decisión, según comentó ‘La jefa’ en directo, “fue definitiva”.