AZERION

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17:30 – 26/07/2024

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Azerion Launches Generative AI Contextual Solution in Marketplace

Bron: ExchangeWire

Autheur: ExchangeWire PressBox

Gepubliceerd op: 2024-07-04

Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), …

Azerion Appoints Roxanne Harley as Head of Growth UK

Bron: ExchangeWire

Autheur: ExchangeWire PressBox

Gepubliceerd op: 2024-07-19

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives. [..…

Baromètre du programmatique S1 2024 : Google Ads est-il en train de rafler la mise ?

Bron: Lareclame.fr

Autheur: Xuoan D.

Gepubliceerd op: 2024-07-10

L’Alliance Digitale nous donnait rendez-vous ce matin avec Adomik et Azerion pour présenter la photographie du marché français du programmatique au premier semestre 2024. Et autant de dire que cela n’est pas de tout repos. Jugez-en par ces grandes tendances ……

Azerion Appoints Mark Taylor as New Head of CTV in the UK

Bron: ExchangeWire

Autheur: ExchangeWire PressBox

Gepubliceerd op: 2024-07-16

Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark …

Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation?

Bron: AdExchanger

Autheur: AdExchanger

Gepubliceerd op: 2024-07-22

Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads. The post Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation? appeared first on AdExchanger.

Shaken To The Core, Again; Life In The FAST Lane

Bron: AdExchanger

Autheur: AdExchanger

Gepubliceerd op: 2024-07-17

The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now. The post Shaken To The Core, Again; Life In The FAST Lane appeared first on AdExchanger.

Azerion and Captify forge new partnership to accelerate the power of Search Intelligence in France and Italy

Bron: GlobeNewswire

Autheur: Azerion Group NV

Gepubliceerd op: 2024-07-03

Azerion and Captify forge new partnership to accelerate the power of Search Intelligence in France and Italy. Amsterdam, 3 July 2024 -……

Azerion receives approval of written procedure and amendments to the terms and conditions of the Bonds

Bron: GlobeNewswire

Autheur: Azerion Group NV

Gepubliceerd op: 2024-07-02

Amsterdam 2 July 2024 – Azerion Group N.V. (the “Company”) today announces the successful completion of the written procedure that was initiated on…

Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App

Bron: ExchangeWire

Autheur: Aimee Newell Tarín

Gepubliceerd op: 2024-07-09

On today’s news digest: Skydance and Paramount Global Sign Definitive Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App Following months of talks, a definitive agreement has finally been reached between S…

Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation

Bron: ExchangeWire

Autheur: Aimee Newell Tarín

Gepubliceerd op: 2024-07-08

On today’s news digest: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation Worldwide ad spend is on track to outpace global economic growth this year, according to a mid-year forecas…

And just like that, Google won’t be deprecating cookies. What now?

Bron: Marketing Dive

Autheur: Chris Kelly

Gepubliceerd op: 2024-07-23

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.

Western Europe Sustainability in Advertising: Conquering Digital Ad Supply Chain Inefficiencies Is Key

Bron: GlobeNewswire

Autheur: Research and Markets

Gepubliceerd op: 2024-07-09

Dublin, July 09, 2024 (GLOBE NEWSWIRE) — The “Western Europe Sustainability in Advertising: Conquering Digital Ad Supply Chain Inefficiencies Is Key” report has been added to ResearchAndMarkets.com’s offering.

IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade

Bron: ExchangeWire

Autheur: Aimee Newell Tarín

Gepubliceerd op: 2024-07-18

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? The future is looking bright for the UK’s […] The …

Cookie Deprecation is Dead: What Should the Industry Do Now?

Bron: ExchangeWire

Autheur: Aimee Newell Tarín

Gepubliceerd op: 2024-07-24

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, After what feels like a half a lifetime discussing how to best prepare for a cookieless future and armin…

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